Guest Lecture on Neuroscience in Marketing
Professor Luiz Moutinho of University of Glasgow lectures on “The Future of Industrial Marketing - Paradigm Reversal and Technological Agitation”
Welcome to the intrigueing world of bio-marketing, human-computer interaction, the use of artificial neural networks in marketing and modelling consumer behaviour. The lecture is free and open for all interested.
Please register here by April 20th (coffee served). Feel free to pass the invitation forward to others interested.
Time: Tuesday, April 21st 13:00-15:00.
Venue: Aalto University, TUAS House, Otaniementie 17, Tongji Lounge (AVP spaces, 2nd floor)
Professor Luiz Moutinho’s Biography:
Professor Moutinho holds the Foundation Chair of Marketing at the Adam Smith Business School ,University of Glasgow,Scotland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 26 years and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at several universities in Europe, Asia, New Zealand and Brazil. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme in Management at the University of Glasgow between 1996 and 2004. He is the Founding Editor- in-Chief of the Journal of Futurecast in Marketing and Management (JFM2) as well as the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being in the Editorial Boards of another 46 international academic journals.
His areas of research interest encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho’s academic research are related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated annealing, tabu search, genetic algorithms, memetic algorithms and fuzzy logic. He has over 130 articles published in refereed academic journals, 27 books, more than 6100 academic citations, an h-index of 38 and an i10-index of 120.